By now I’m sure you are aware that Google is changing the way they determine the PageRank of a website. There are many rumors as to what exactly is being done. Many network marketers are panicking because they don’t want to lose their primary lead source, their blogs. The word across the Internet is that Google is going to punish those with a ridiculously large amount of back links. This has called many to question whether they should continue to invest time into a content marketing strategy. I believe that article marketing is still a valuable tool and I’m going to tell you why.
After doing research on Google PageRank, I found that not a lot has changed or even can change for that matter. Yes they are looking at those with a million back links as a bit of a red flag but that does not mean they are not still counting back links as valuable. This can be a benefit to newer network marketers. You may get noticed sooner for having a more realistic number of back links. Google is trying to cut out the use of automatic programs and wants users to get back links in more traditional ways. Visit forums and other blogs and get back links that way. Article submitters may still be helpful just don’t go overboard.
Google PageRank Facts
Despite their best efforts Google PageRank is still judged by back links. The issue is that they want content to actually be helpful not just be based on how many sites link back to your website. I am going to say this again, network marketing is still effective and content marketing is still the best way to go. To help prove that you are actually the author of the content you are publishing link it back to social networks such as Google+, Twitter, and FaceBook.
There are some suggestions I have so that you don’t damage your website or credibility. I wouldn’t buy back links. Buying a thousand back links at a time will definitely effect your Google PageRank in a negative way. Don’t try to get a bunch of back links in one day. Only do what would look normal for a regular person building links. Use social media. This is a great way to prove you are a person and not a robot. The more authentic you look the better off you will be.
So the MLM scare doesn’t have to mean the end of the world for your business. It just means you can’t use any shortcuts because of the Google update. This is just a small speed bump in our industry but nothing more than that.